PROTIA participated in Global Vet Show 2025, held in Shanghai, China from December 10 to 12, 2025, to explore the latest trends in the global veterinary diagnostics and companion animal healthcare industry and to carry out global marketing activities targeting overseas markets, including China.

Global Vet Show is a leading international exhibition and conference that brings together veterinarians and animal healthcare and diagnostic companies from around the world. This year’s event focused on a wide range of topics, including the advancement of veterinary diagnostic technologies, trends in clinical practice and hospital management, and changes and growth directions in the global companion animal healthcare market, alongside various conferences and professional networking opportunities.

Through participation in the exhibition, PROTIA confirmed strong interest and demand in the Chinese market for its diagnostic solutions, including its animal allergy diagnostic products. In addition, PROTIA engaged in active networking with local veterinarians and industry professionals, gaining valuable insights to support the development of China-focused marketing strategies going forward.

PROTIA will continue to strengthen its competitiveness in the global veterinary diagnostics market by expanding academic- and exhibition-based marketing activities, with a strategic focus on China and other key global markets.